Birkenstock & Proenza Schouler Announce Springtime’s New Must-Have Footwear

Birkenstock, the outdoor shoe and also obstruction business recognized for decorating the feet of the incredibly stylish and also granola-eaters alike, has always had a soft spot for developer partnerships. From a gothic mashup with Rick Owens to a recurring “great children” partnership with Opening Ceremony, to a fashion-focused alliance with Valentino, for years, the German footwear brand name has actually been effectively syncing up with the best names in vogue. If the previously mentioned collaborations still do not have you convinced that Birkenstocks are worthwhile of a place in your summertime sandal collection, the brand’s most recent venture will surely get you there.

Today, Birkenstock introduced a collective collection with New York-based style label Proenza Schouler, which, together, is created by two self-proclaimed Birkenstock males, Jack McCollough and also Lazaro Hernandez. “Birkenstocks were what my friends as well as I always wore because they were simple, comfortable, as well as had a type of counterculture fond memories connected with them that was significantly airborne throughout those days,” Hernandez informed W Magazine, referring to early ’90s in Miami where Hernandez matured, before relocating to New York City to attend Parsons.

McCollough likewise decorated himself with the cork footwear, but unlike the extravagant coastlines and also nightlife of South Coastline, Hernandez’s company partner used his Birkenstocks on the road while following the Grateful Dead, verifying simply exactly how versatile the cherished sandals can as well as always will certainly be. This capsule collection better shows that factor.

“We wished to keep its spirit, its hardcore capability, but minimize the entire thing to its pure essence,” Hernandez claimed of the motivation behind the capsule. The result? Two versions of the renowned Arizona and Milano styles that are so in-line with the Proenza Schouler visual, we nearly failed to remember that they were Birkenstock.

You might also recognize the two distinct designs from the duo’s springtime ’20 program throughout New york city Style Week, where 2 of the versions lugged them along with handbags on the path. The shoes themselves can be found in four brand-new colorways: black, white, silver, and also ochre, and also are created using velcro straps instead of the brand name’s signature clasps. Understated black leather replaces neutral-colored suede for the footbed, and contrast sewing was added to attach a touch of beauty to the or else utilitarian footwear.

To make issues a lot more elevated, Hernandez and McCollough enlisted style professional photographer Juergen Bank employee as well as graphic developer Peter Miles to establish a 3D visual principle for the project.

Starting today, the collection will be available exclusively at Net-A-Porter the following two weeks. Starting on March 20, you will certainly likewise have the ability to shop the Birkenstock x Proenza Schouler assortment on ProenzaSchouler.com as well as 1774. com.

If the abovementioned cooperations still don’t have you persuaded that Birkenstocks are worthwhile of a place in your summertime sandal collection, the brand name’s latest venture will definitely obtain you there.

2 versions of the renowned Arizona and Milano designs that are so in-line with the Proenza Schouler aesthetic, we nearly forgot that they were Birkenstock.

Beginning on March 20, you will certainly likewise be able to go shopping the Birkenstock x Proenza Schouler assortment on ProenzaSchouler.com and also 1774.